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Reputation
10
Consumer behaviour
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Geru, Marius
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Psychology & marketing
Corporate reputation review : an international journal
93
NBER working paper series
58
Journal of business research : JBR
53
NBER Working Paper
51
Journal of economic behavior & organization : JEBO
50
Working paper / National Bureau of Economic Research, Inc.
49
Management science : journal of the Institute for Operations Research and the Management Sciences
44
SpringerLink / Bücher
40
Journal of economic theory
39
Discussion paper series / IZA
38
Discussion paper / Centre for Economic Policy Research
35
Journal of business ethics : JOBE
35
CESifo working papers
30
Journal of financial economics
30
Journal of banking & finance
27
Games and economic behavior
26
Academy of Management journal : AMJ
22
Corporate reputation review
22
Finance research letters
22
Discussion paper / Tinbergen Institute
21
The journal of corporate finance : contracting, governance and organization
19
Economics letters
18
IZA Discussion Paper
17
International journal of industrial organization
17
The accounting review : a publication of the American Accounting Association
17
American economic journal : a journal of the American Economic Association
16
Journal of retailing and consumer services
16
Confiance et gestion : numéro spécial XXe anniversaire
15
Discussion paper
15
Journal of public economics
15
Corporate communications : an international journal
14
The review of financial studies
14
Tourism management : research, policies, practice
14
Applied economics
13
CESifo Working Paper Series
13
Discussion papers / Governance and the Efficiency of Economic Systems
13
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
13
International journal of hospitality management
13
The American economic review
13
The journal of finance : the journal of the American Finance Association
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ECONIS (ZBW)
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1
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
2
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
3
Analyzing user sentiment in social media : implications for online marketing strategy
Micu, Adrian
;
Micu, Angela Eliza
;
Geru, Marius
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1094-1100
Persistent link: https://www.econbiz.de/10011788866
Saved in:
4
Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Um, Nam-Hyun
;
Kim, Sojung
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 864-874
Persistent link: https://www.econbiz.de/10011595468
Saved in:
5
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
Saved in:
6
A deviant art : tattoo-related stigma in an era of commodification
Larsen, Gretchen
;
Patterson, Maurice
;
Markham, Lucy
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 670-681
Persistent link: https://www.econbiz.de/10010399717
Saved in:
7
Celebrity scandal fallout : how attribution style can protect the sponsor
Um, Nam-hyun
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 529-541
Persistent link: https://www.econbiz.de/10009775022
Saved in:
8
What does this gift say about me, you, and us? : the role of adolescents' gift giving in managing their impressions among their peers
Segev, Ruthie
;
Shoham, Aviv
;
Ruvio, Ayalla
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 752-764
Persistent link: https://www.econbiz.de/10009626427
Saved in:
9
The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.
;
Konrath, Sara H.
;
Schwarz, Norbert
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
Saved in:
10
It is a match : the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
Choi, Sejung Marina
;
Rifon, Nora J.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 639-650
Persistent link: https://www.econbiz.de/10009615248
Saved in:
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