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~person:"Van Esch, Patrick"
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Van Esch, Patrick
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ECONIS (ZBW)
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Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
2
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
3
Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
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