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Search: subject_exact:"Anthropomorphism"
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Anthropomorphism
100
Concept of man
88
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88
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74
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74
anthropomorphism
58
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32
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Strong brands, strong relationships
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ECONIS (ZBW)
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1
Anthropomorphic information systems
Pfeuffer, Nicolas
;
Benlian, Alexander
;
Gimpel, Henner
; …
- In:
Business & information systems engineering : BISE ; the …
61
(
2019
)
4
,
pp. 523-533
Persistent link: https://www.econbiz.de/10012053046
Saved in:
2
Victim or beggar? : anthropomorphic messengers and the savior effect in consumer sustainability behavior
Ketron, Seth
;
Naletelich, Kelly
- In:
Journal of business research : JBR
96
(
2019
),
pp. 73-84
Persistent link: https://www.econbiz.de/10011980670
Saved in:
3
Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
4
Anthropomorphic packaging : is there life on “Mars”?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
5
Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep
;
Huang, Li
;
Madden, Thomas Justin
; …
- In:
Strong brands, strong relationships
,
(pp. 135-148)
.
2015
Persistent link: https://www.econbiz.de/10011313577
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