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Journal of marketing
Journal of business research : JBR
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Technological forecasting & social change : an international journal
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024
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Blame the bot : anthropomorphism and anger in customer-chatbot interactions
Crolic, Cammy
;
Thomaz, Felipe
;
Hadi, Rhonda
;
Stephen, …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 132-148
Persistent link: https://www.econbiz.de/10012794738
Saved in:
2
Bad news? Send an AI. Good news? Send a human
Garvey, Aaron M.
;
Kim, Taewoo
;
Duhachek, Adam
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 10-25
Persistent link: https://www.econbiz.de/10013474250
Saved in:
3
Who or what to believe : trust and the differential persuasiveness of human and anthropomorphized messengers
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 94-110
Persistent link: https://www.econbiz.de/10011304635
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