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Social anxiety and the consumer : Examining the relationship between social media users’ level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
Neural correlates of fear appeal in advertising : an fMRI analysis
Mostafa, Mohamed M.
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10012203387
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