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~person:"Depken, Craig A."
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Print advertising
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Printwerbung
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USA
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1996-1998
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Depken, Craig A.
Kaiser, Ulrich
19
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Advances in applied microeconomics : a research annual
1
Information economics and policy : IEP
1
The journal of business : B
1
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ECONIS (ZBW)
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Is advertising a good or a bad? : Evidence from US magazine subscriptions
Depken, Craig A.
;
Wilson, Dennis P.
- In:
The journal of business : B
77
(
2004
)
2,Suppl.
,
pp. S61-S80
Persistent link: https://www.econbiz.de/10002095358
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2
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
3
The value of advertising in a magazine bundle
Depken, Craig A.
;
Wilson, Dennis P.
-
2001
Persistent link: https://www.econbiz.de/10001636594
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