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~person:"Luciani, Giacomo"
~person:"Benmamoun, Mamoun"
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Luciani, Giacomo
Benmamoun, Mamoun
Elasrag, Hussein
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7
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7
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ECONIS (ZBW)
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1
How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Benmamoun, Mamoun
;
Singh, Nitish
;
Sobh, Rana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10012109423
Saved in:
2
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
3
The oil companies and the Arab world
Luciani, Giacomo
-
2016
Persistent link: https://www.econbiz.de/10011453948
Saved in:
4
The spillover effect of international trade and investment flows : spotlight on Arab unrest
Benmamoun, Mamoun
;
Lehnert, Kevin
;
Kim, Seung H.
; …
- In:
The journal of developing areas
50
(
2016
)
2
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011609567
Saved in:
5
Gulf Arab e-business environment : localization strategy insights
Benmamoun, Mamoun
;
Sobh, Rana
;
Singh, Nitish
;
Moura, …
- In:
Thunderbird international business review
58
(
2016
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011566229
Saved in:
6
The role of MNCs and information flow on institutional flow on institutional change
Kalliny, Morris
;
Benmamoun, Mamoun
;
Cropf, Robert A.
; …
- In:
Multinational business review
23
(
2015
)
2
,
pp. 130-147
Persistent link: https://www.econbiz.de/10011339890
Saved in:
7
A comparative analysis of Arab and US cultural values on the web
Chun, Wootae
;
Singh, Nitish
;
Sobh, Rana
;
Benmamoun, Mamoun
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 99-112
Persistent link: https://www.econbiz.de/10011284956
Saved in:
8
Arab and Middle Eastern business research : a review of the empirical literature (1990-2013)
Kalliny, Morris
;
Benmamoun, Mamoun
- In:
Multinational business review
22
(
2014
)
4
,
pp. 442-459
Persistent link: https://www.econbiz.de/10010479137
Saved in:
9
The Arab Spring, MNEs, and virtual public spheres
Benmamoun, Mamoun
;
Kalliny, Morris
;
Cropf, Robert A.
- In:
Multinational business review
20
(
2012
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009539878
Saved in:
10
The Arab state
Luciani, Giacomo
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000790126
Saved in:
11
The politics of Arab integration
Luciani, Giacomo
(
contributor
); …
-
1988
Persistent link: https://www.econbiz.de/10000122170
Saved in:
12
The Rentier State
Beblawi, Hazem
(
contributor
);
Luciani, Giacomo
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000086444
Saved in:
13
The Oil companies and the Arab world
Luciani, Giacomo
-
1984
Persistent link: https://www.econbiz.de/10000071470
Saved in:
14
Perspectives of Euro-Arabe industrial cooperation
Luciani, Giacomo
-
19XX
Persistent link: https://www.econbiz.de/10002401287
Saved in:
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