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~subject:"Marketing"
~subject:"Wahrnehmung"
~person:"Pfeffermann, Nicole"
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Pfeffermann, Nicole
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Strategies and communications for innovations : an integrative management view for companies and networks
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Strategy and communication for innovation
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ECONIS (ZBW)
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The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
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The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
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