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Konsumentenverhalten
Cultural marketing
58
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58
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16
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International journal of nonprofit and voluntary sector marketing
2
Arts and the market : AAM
1
Brands : interdisciplinary perspectives
1
Journal of marketing management : MM
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
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ECONIS (ZBW)
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Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context
Chieffi, Verdiana
;
Pichierri, Marco
;
Peluso, Alessandro M.
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012879085
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2
The effect of performance quality and customer education on attitudinal loyalty : a cross-country study of opera festival attendees
Vigolo, Vania
;
Bonfanti, Angelo
;
Brunetti, Federico
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
6
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10012121921
Saved in:
3
Action at the exhibit face : video and the analysis of social interaction in museums and galleries
Vom Lehn, Dirk
;
Heath, Christian
- In:
Journal of marketing management : MM
32
(
2016
)
15/16
,
pp. 1441-1457
Persistent link: https://www.econbiz.de/10011611046
Saved in:
4
Understanding the cultural consumption of a new wave of immigrants : the case of the South Korean community in South West London
Kottasz, Rita
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10011493005
Saved in:
5
Engaging consumers in esthetic offerings : conceptualizing and developing a measure for arts engagement
Kemp, Elyria
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10011493097
Saved in:
6
Compr(om)ising commodities in consumer culture : fetishism, aesthetics, and authenticity
Sherry, John F.
- In:
Brands : interdisciplinary perspectives
,
(pp. 354-365)
.
2015
Persistent link: https://www.econbiz.de/10010478952
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