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Health marketing quarterly
NBER working paper series
138
Journal of health economics
137
Working paper / National Bureau of Economic Research, Inc.
108
NBER Working Paper
102
Health economics
67
Health care management review : HCM review
44
Journal of health organization and management
41
Discussion paper series / IZA
40
The European journal of health economics : HEPAC ; health economics in prevention and care
40
Applied economics
30
Health affairs : at the intersection of health, health care, and policy
30
International journal of pharmaceutical and healthcare marketing : IJPHM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of economic behavior & organization : JEBO
22
International journal of health care finance and economics
21
The American economic review
21
Health economics review
20
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
20
Inquiry : a journal of health care organization, provision and financing
19
R / Rand Corporation
19
International journal of health economics and management
18
Health care management science
17
IZA Discussion Paper
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Working paper
17
International review of law and economics
16
Journal of public economics
16
Ruhr economic papers
15
Working papers in economics
15
CESifo working papers
14
Information systems research : ISR
14
Journal of economics & management strategy : JEMS
13
Journal of human resources : JHR
13
Discussion paper / Centre for Economic Policy Research
12
Schriften zur Gesundheitsökonomie
12
Southern economic journal
12
The Rand journal of economics
12
The journal of law & economics
11
The journal of legal studies
11
The journal of risk and insurance : the journal of the American Risk and Insurance Association
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ECONIS (ZBW)
29
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29
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1
Health care utilization among beneficiaries with diabetes from federally qualified health centers : analysis from a Medicaid managed care organization
Austin, Shamly
;
Clarke, Meredith
;
Zhang, Yuan
;
Qu, Haiyan
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 74-87
Persistent link: https://www.econbiz.de/10013356992
Saved in:
2
Communicating bad news of COVID-19 : an empirical study of patients' preferences in India
Chhabra, Sakhhi
;
Girija, Smitha
- In:
Health marketing quarterly
38
(
2021
)
2/3
,
pp. 205-221
Persistent link: https://www.econbiz.de/10012695256
Saved in:
3
Reducing health inequalities trough digital options in mental health : a physician's perspective
Taiminen, Heini M.
;
Saraniemi, Saila
;
Joffe, Grigori
; …
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012200128
Saved in:
4
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
5
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
6
Trust me, I’m a physician using sales skills : enhancing physician-patient communication through the personal selling process
Rippé, Cindy B.
;
Dubinsky, Alan J.
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 245-265
Persistent link: https://www.econbiz.de/10011979388
Saved in:
7
"On the doctor's orders" : a pilot study of the effects of website marketing for medical specialist providers under gatekeeping arrangements
Zwier, Sandra
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 233-246
Persistent link: https://www.econbiz.de/10011791298
Saved in:
8
How much segmentation is needed in the health care marketplace? : an exploratory study of HMO and non-HMO customers
Tootelian, Dennis H.
;
Mikhailitchenko, Andrey
;
Holst, Cindy
- In:
Health marketing quarterly
33
(
2016
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10011460413
Saved in:
9
Physicians, patients, and Facebook : could you? : would you? : should you?
Peluchette, Joy V.
;
Karl, Katherine A.
;
Coustasse, Alberto
- In:
Health marketing quarterly
33
(
2016
)
2
,
pp. 112-126
Persistent link: https://www.econbiz.de/10011517953
Saved in:
10
Does trust of patients in their physician predict loyalty to the health care insurer? : the Israeli case study
Gabay, Gillie
- In:
Health marketing quarterly
33
(
2016
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10011517969
Saved in:
11
Patients' preferences for family medicine physicians' video biographies
Perrault, Evan K.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011628493
Saved in:
12
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
13
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
14
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
15
Medical textiles that suit the user : predicting health care workers' preference for disposable versus reusable surgical gowns
Brasch, Joanne
;
Rucker, Margaret
;
Haise, Carrie
- In:
Health marketing quarterly
30
(
2013
)
2
,
pp. 162-176
Persistent link: https://www.econbiz.de/10009767249
Saved in:
16
A new, but old business model for family physicians : cash
Weber, J. Michael
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10010196474
Saved in:
17
Patients' perceptions of physicians : a pilot study of the influence of prime-time fictional medical shows
Stinson, Mary Elizabeth
;
Heischmidt, Kenneth
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10009549361
Saved in:
18
A new debate for Turkish physicians : e-detailing
Ventura, Keti
;
Baybars, Miray
;
Dedeoglu, Ayla Ozhan
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10009714042
Saved in:
19
Asymmetric responsiveness of physician prescription behavior to drug promotion of competitive brands within an established therapeutic drug class
Pedan, Alex
;
Wu, Hongsheng
- In:
Health marketing quarterly
28
(
2011
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10009241943
Saved in:
20
Physician switching after drug request refusal
Lee, Doohee
;
Begley, Charles E.
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 304-316
Persistent link: https://www.econbiz.de/10009410500
Saved in:
21
Optimal nonverbal communications strategies physicians should engage in to promote positive clinical outcomes
Crane, Jacquelyn
;
Crane, Frederick G.
- In:
Health marketing quarterly
27
(
2010/11
)
3
,
pp. 262-274
Persistent link: https://www.econbiz.de/10008669636
Saved in:
22
Building long-term patient-physician relationships
Crutchfield, Tammy Neal
;
Morgan, Robert M.
- In:
Health marketing quarterly
27
(
2010/11
)
3
,
pp. 215-243
Persistent link: https://www.econbiz.de/10008669638
Saved in:
23
Patient influences on satisfaction and loyalty for GP services
Rundle-Thiele, Sharyn
;
Russell-Bennett, Rebekah
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10003985111
Saved in:
24
Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailing
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Doucette, William R.
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 98-116
Persistent link: https://www.econbiz.de/10003860263
Saved in:
25
The path of patient loyalty and the role of doctor reputation
Torres, Eduardo
;
Vasquez-Parraga, Arturo Z.
;
Barra, …
- In:
Health marketing quarterly
26
(
2009/10
)
3
,
pp. 183-197
Persistent link: https://www.econbiz.de/10003906173
Saved in:
26
Do physicians' beliefs about genetic engineering influence their likelihood of prescribing a biopharmaceutical? : an empirical investigation
Nonis, Sarath A.
;
Hudson, Gail I.
- In:
Health marketing quarterly
26
(
2009/10
)
3
,
pp. 224-240
Persistent link: https://www.econbiz.de/10003906195
Saved in:
27
External recommendations versus internal satisfaction in health care : a case study in India
Henthorne, Tony L.
;
Salgaonkar, Pradeep
;
George, Babu P.
- In:
Health marketing quarterly
26
(
2009/10
)
3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10003906214
Saved in:
28
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
29
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Saved in:
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