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Search: subject_exact:"Asiatinnen"
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Konsumentenverhalten
Asians
231
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231
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97
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96
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49
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46
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43
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43
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42
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1
Goodwin, H. L.
1
Greenwell, Chris T.
1
Ha, Jae-Pil
1
Ho, Foo Nin
1
Holcomb, Rodney B.
1
Hums, Mary A.
1
Im, Hyunjoo
1
Kwak, Lynn
1
Lim, Heejin An
1
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1
Mok, Aurelia
1
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1
Rister, M. Edward
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American journal of business : applying research to practice ; AJB
1
Atlantic economic journal : AEJ
1
Handbook of research on ethnic and intra-cultural marketing
1
International journal of sports marketing & sponsorship
1
Journal of agricultural and applied economics
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
9
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1
It's the little "stings" : racial microaggressions against Asian American customers in retail and their effects
Lim, Heejin An
;
Im, Hyunjoo
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014253588
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2
Re-interpreting marketing's role in the study of the Asian consumer
Ho, Foo Nin
;
Wong, Jared
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 170-180)
.
2022
Persistent link: https://www.econbiz.de/10013502454
Saved in:
3
The impact of acculturation and ethnic indentity on American football identification and consumption among Asians in the United States
Ha, Jae-Pil
;
Hums, Mary A.
;
Greenwell, Chris T.
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010258207
Saved in:
4
Bicultural self-defense in consumer contexts : self-protection motives are the basis for contrast versus assimilation to cultural cues
Mok, Aurelia
;
Morris, Michael W.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10009766883
Saved in:
5
Salesperson preference among Hispanic and Asian immigrants
Kwak, Lynn
;
Sojka, Jane Z.
- In:
American journal of business : applying research to …
26
(
2011
)
2
,
pp. 118-128
Persistent link: https://www.econbiz.de/10009419282
Saved in:
6
Sex appeal in advertising : what consumers think
Sukanlaya Sawang
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
Saved in:
7
Pleasurable surprises : a cross‐cultural study of consumer responses to unexpected incentives
Valenzuela, Ana
;
Mellers, Barbara A.
;
Strebel, Judi
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 792-805
Persistent link: https://www.econbiz.de/10003945116
Saved in:
8
Cross-cultural analysis of consumer measures for Americans
Black, Gregory S.
- In:
Atlantic economic journal : AEJ
32
(
2004
)
3
,
pp. 258
Persistent link: https://www.econbiz.de/10002392015
Saved in:
9
Implicit price estimation of rice quality attributes for Asian Americans
Goodwin, H. L.
- In:
Journal of agricultural and applied economics
28
(
1996
)
2
,
pp. 291-302
Persistent link: https://www.econbiz.de/10001210773
Saved in:
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