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~subject:"Celebrity endorsement"
~person:"Sato, Shintaro"
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Celebrity endorsement
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Sato, Shintaro
Astous, Alain d'
3
Fink, Janet S.
3
Ko, Yong Jae
3
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International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
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