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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
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Pervasive advertising
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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International journal of advertising : the review of marketing communications
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Advanced technologies management for retailing : frameworks and cases
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising in developing and emerging countries : the economic, political and social context
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Human-computer interaction series
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International advertising and communication : current insights and empirical findings
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
2
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
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