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~subject:"Werbewirkung"
~person:"Gulas, Charles S."
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Werbewirkung
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Gulas, Charles S.
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International journal of advertising : the quarterly review of marketing communications
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Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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