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~subject:"Interkulturelles Marketing"
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Interkulturelles Marketing
Advertising music
118
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118
Brand management
50
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Consumer behaviour
37
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37
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Music industry
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Psychology & marketing
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ECONIS (ZBW)
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Weltweit audiovisuell werben : kulturspezifische Aspekte hinsichtlich der thematischen und musikalischen Gestaltung am Beispiel des Konzerns Coca-Cola
Kaltenhäuser, Yasmin
-
2018
Persistent link: https://www.econbiz.de/10011882356
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2
That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.
;
Woods, Andy
;
Käppler, Florian
; …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011287618
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3
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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