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isPartOf:"Audio-Branding"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising music
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Akustische Markenführung
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Audio-Branding
International journal of advertising : the quarterly review of marketing communications
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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International journal of advertising : the review of marketing communications
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Klang|kon|tex|te zwischen Ökologie und Branding
Pysiewicz, Andreas
-
2009
Persistent link: https://www.econbiz.de/10008750302
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Music-brand congruency in high- and low-cognition radio advertising
Lavack, Anne M.
;
Thakor, Mrugank V.
;
Bottausci, Ingrid
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 549-568
Persistent link: https://www.econbiz.de/10003774821
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