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~isPartOf:"European journal of marketing : EJM"
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European journal of marketing : EJM
Journal of business research : JBR
93
Journal of retailing and consumer services
61
International journal of hospitality management
45
Discussion paper series / IZA
38
International journal of selection and assessment
38
Tourism management : research, policies, practice
34
Journal of business ethics : JOBE
32
NBER working paper series
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International journal of consumer studies
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Working paper / National Bureau of Economic Research, Inc.
30
The international journal of human resource management
29
Journal of marketing research : JMR
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Discussion paper / Centre for Economic Policy Research
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
27
Psychology & marketing
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SpringerLink / Bücher
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Journal of travel and tourism marketing
26
NBER Working Paper
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Product experience
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Academy of Management journal : AMJ
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Tourism management perspectives : TMP
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CESifo working papers
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Journal of marketing communications
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Journal of retailing
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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IZA Discussion Paper
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Journal of business and psychology
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Journal of behavioral decision making
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Research
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
14
Journal of consumer behaviour : an international research review
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Journal of economic behavior & organization : JEBO
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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1
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
2
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
3
The effect of construal level on time perceptions, confidence in judgements and future preferences
Vilches-Montero, Sonia Noemi
;
Spence, Mark T.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 782-805
Persistent link: https://www.econbiz.de/10011298084
Saved in:
4
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
5
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
6
Critically divided? : how marketing educators perceive undergraduate programmes in the UK
Tregear, Angela
;
Dobson, Suzanne
;
Brennan, Mary
; …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 66-86
Persistent link: https://www.econbiz.de/10003949193
Saved in:
7
The risk reduction role of advertising in relation to price rigidity
Chen, Guan-ru
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200
Saved in:
8
Measuring political brand equity : a consumer oriented approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008650068
Saved in:
9
Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E. H.
;
Veryzer, Robert W.
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1437-1452
Persistent link: https://www.econbiz.de/10008661710
Saved in:
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