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Journal of marketing theory and practice
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Private information in a social world : assessing consumers' fear and understanding of social media privacy
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011884478
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Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009688903
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