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~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~isPartOf:"Harvard business review : HBR"
~subject:"Erfolgsfaktor"
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Erfolgsfaktor
B-to-B-Marketing
27
Business-to-business marketing
27
Business-to-Business-Marketing
7
Deutschland
5
Germany
5
USA
5
United States
5
Investitionsgütermarketing
4
Kaufentscheidung
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Selling
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Theorie
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Theory
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Verkauf
4
Purchase decision
3
Salespeople
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Success factor
3
Verkaufspersonal
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Beschaffung
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Brand management
2
Bundling strategy
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Business model
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Geschäftsmodell
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Group decision-making
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KMU
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Klein- und Mittelbetrieb
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Procurement
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SME
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Behavioral economics
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Adamson, Brent
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
9
SpringerLink / Bücher
5
The journal of business & industrial marketing
5
Journal of business research : JBR
3
Journal of strategic marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Gabler Edition Wissenschaft
2
Hamburger Schriften zur Marketingforschung
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
Journal of business-to-business marketing
2
Journal of marketing
2
Marketing intelligence & planning
2
Marketing-Management
2
essentials
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Research
1
Gabler research
1
Gabler-Edition Wissenschaft
1
Global business and organizational excellence : a review of research & best practices
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovatives Industriegütermarketing
1
International journal of logistics : research and applications
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing theory and practice
1
Journal of promotion management : innovations in planning and applied research
1
Journal of the Academy of Marketing Science
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
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Marketing von Solutions : innovative Ansätze und Best Practices
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ECONIS (ZBW)
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1
Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
-
2016
Persistent link: https://www.econbiz.de/10011517862
Saved in:
2
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
3
Internationale Interaktionsprozesse im Industriegütermarketing
Theile, Gregory
-
2004
Persistent link: https://www.econbiz.de/10002259675
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