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isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Brand loyalty"
~isPartOf:"The journal of business & industrial marketing"
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Brand loyalty
B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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Unternehmenserfolg
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
2
Brand the Future : systematische Markenentwicklung im B2B
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Journal of business research : JBR
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Markenwahlprognose im Business-to-Business-Marketing : Konzeption und Anwendung eines Markenwahl-Prognosemodells für die Markenwahlentscheidungen organisationaler Buying Center
Pavitsich, Jörg
-
2019
Persistent link: https://www.econbiz.de/10012038172
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