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isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Success factor"
~subject:"Customer value"
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
46
The journal of business & industrial marketing
18
Journal of business research : JBR
9
Journal of business-to-business marketing
9
Journal of marketing
8
SpringerLink / Bücher
5
Innovation in pricing : contemporary theories and best practices
4
Marketing intelligence & planning
4
Marketing theory
4
Creating and managing superior customer value
3
Journal of strategic marketing
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Beiträge zum Controlling
2
Gabler Edition Wissenschaft
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Management decision : MD
2
Marketing-Management
2
essentials
2
Australasian marketing journal
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business Guides on the Go
1
Business horizons
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Customer Experience : Forum Dienstleistungsmanagement
1
DUV / Wirtschaftswissenschaft
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Doctoral dissertation
1
Edition scientifique
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Entwicklungen des Investitionsgütermarketing
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ECONIS (ZBW)
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Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
-
2016
Persistent link: https://www.econbiz.de/10011517862
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2
Wertschaffung und Wertaneignung durch Lebenszykluskosten : eine Operationalisierung und empirische Überprüfung von Wert für den Kunden am Beispiel der Investitionsgüterindustrie...
Bode, Maximilian
-
2012
Persistent link: https://www.econbiz.de/10009655856
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3
Internationale Interaktionsprozesse im Industriegütermarketing
Theile, Gregory
-
2004
Persistent link: https://www.econbiz.de/10002259675
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