//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Markenführung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
B-to-B-Marketing
14
Business-to-business marketing
14
Beziehungsmarketing
5
Relationship marketing
5
Lieferantenmanagement
4
Supplier relationship management
4
Confidence
3
Consumer behaviour
3
Konsumentenverhalten
3
Vertrauen
3
Advertising effects
2
Brand image
2
Brand management
2
Buyer-seller relationships
2
Customer satisfaction
2
Kundenzufriedenheit
2
Markenführung
2
Markenimage
2
Trust
2
Werbewirkung
2
2006-2007
1
Anger
1
Attribution
1
Bauwirtschaft
1
Betriebliches Bildungsmanagement
1
Bewertung
1
Brand architecture
1
Brand equity
1
Brand experiences
1
Brand identity
1
Branding
1
Brands
1
Business start-up
1
Buyer behaviour
1
Communication media
1
Comparison
1
Construction industry
1
Corporate culture
1
Corporate reputation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Christodoulides, George
1
Coleman, Darren Andrew
1
De Chernatony, Leslie
1
Published in...
All
European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
14
The journal of business & industrial marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Gabler Edition Wissenschaft
2
Gabler Research
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Applied Marketing Science /Angewandte Marketingforschung
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Brand management ; Vol. 4
1
Businesses
1
Central European business review : CEBR
1
Corporate reputation review : an international journal
1
IIM Bangalore Research Paper
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of management analytics
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of small business and enterprise development
1
Journal of strategy and management
1
Management : journal of contemporary management issues
1
Management decision : MD
1
Schmalenbach business review : sbr
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->