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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Management : journal of contemporary management issues"
~subject:"Brand"
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European journal of marketing : EJM
Management : journal of contemporary management issues
Industrial marketing management : the international journal for industrial and high-tech firms
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Industrial relationships : branding and purchasing decisions in the pumps market
Faganel, Armand
;
Abramič, Bor
;
Bratina, Danijel
- In:
Management : journal of contemporary management issues
27
(
2022
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10013502553
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
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