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~person:"Strothmann, Karl-Heinz"
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Search: subject_exact:"B-to-B-Markenführung"
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Kompetenztransfer im Investitionsgütermarketing
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Kompetenzmarketing für Investitionsgüter
Strothmann, Karl-Heinz
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 13-33)
.
1997
Persistent link: https://www.econbiz.de/10001299652
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Dienstleistung - das Instrument im Marketing für innovative Systeme
Strothmann, Karl-Heinz
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 497-513)
.
1993
Persistent link: https://www.econbiz.de/10003390609
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