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~subject:"Marketing theory"
~person:"Möller, K. E. Kristian"
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Marketing theory
B-to-B-Marketing
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Advancing business marketing theory and research
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Betriebliche Wertschöpfung
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Brand
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Clarifying metatheoretical analysis
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Clearing the paradigmatic fog in b2b marketing
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Comparing the North American mainstream research with the IMP research
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Industrial Marketing Management Journal
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Möller, K. E. Kristian
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Claßen, Matthias
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Katrichis, Jerome M.
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Tzempelikos, Nektarios
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Voeth, Markus
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
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2
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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