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~subject:"Marketing theory"
~subject:"Betriebliche Wertschöpfung"
~person:"Henneberg, Stephan"
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Marketing theory
Betriebliche Wertschöpfung
B-to-B-Marketing
19
Business-to-business marketing
19
Business network
11
Unternehmensnetzwerk
11
Lieferantenmanagement
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Henneberg, Stephan
Kleinaltenkamp, Michael
7
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Keränen, Joona
5
Lindgreen, Adam
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LaPlaca, Peter J.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
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ECONIS (ZBW)
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Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven
;
Henneberg, Stephan
;
Forkmann, Sebastian
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 267-282)
.
2014
Persistent link: https://www.econbiz.de/10010359506
Saved in:
2
Networking capability in business relationships : concept and scale development
Mitrega, Maciej
;
Forkmann, Sebastian
;
Ramos, Carla
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 739-751
Persistent link: https://www.econbiz.de/10009656263
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