//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing theory"
~subject:"Deutschland"
~accessRights:"restricted"
~person:"Barner-Rasmussen, Wilhelm"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Deutschland
Academic language
1
B-to-B-Marketing
1
Bibliometrics
1
Bibliometrie
1
Business-to-business marketing
1
Language
1
Managerial relevance
1
Market research
1
Marketingtheorie
1
Marktforschung
1
Readability
1
Reading ease score
1
Sprache
1
Theorie-Praxis-Verhältnis
1
Theory-practice divide
1
Writing style
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Barner-Rasmussen, Wilhelm
Asghari, Reza
2
Di Benedetto, C. Anthony
2
Fließ, Sabine
2
Fritz, Wolfgang
2
Gunkel, Gero Peter
2
Heinrich, Stephan
2
Kreutzer, Ralf T.
2
Lilien, Gary L.
2
Lindgreen, Adam
2
Reichert, Till
2
Reusche, Uwe
2
Rumler, Andrea
2
Scheutzow, Silke
2
Wille-Baumkauff, Benjamin
2
Wolfond, Elisabeth
2
Ahonen, Toni
1
Alnakhli, Hayam
1
Backhaus, Christof
1
Banholzer, Volker Markus
1
Barqawi, Neda
1
Baumann, Jasmin
1
Baumgarth, Carsten
1
Blind, Julia
1
Chatterjee, Sharmila C.
1
Claßen, Matthias
1
Cockayne, David
1
Coombes, Philip
1
Corsaro, Daniela
1
Danzinger, Frank
1
DeLeon, Anthony J.
1
Deitz, George D.
1
Diller, Hermann
1
Douven, Salima S.
1
Dziubaniuk, Olga
1
Eggert, Andreas
1
Eiting, Alexander
1
Ermer, Beatrice
1
Evanschitzky, Heiner
1
Falkenreck, Christine
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Business-to-business marketing research : assessing readability and discussing relevance to practitioners
Dziubaniuk, Olga
;
Barner-Rasmussen, Wilhelm
;
Koporcic, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 217-231
Persistent link: https://www.econbiz.de/10012491039
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->