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B-to-B-Marketing
4
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Gabler-Edition Wissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
100
SpringerLink / Bücher
66
Handbook of business-to-business marketing
35
Journal of marketing
33
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
22
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
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Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
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Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
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Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Psychology & marketing
10
The service industries journal
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
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Wettbewerbsstrategie und regionale Reichweite : Internationalisierung mittelständischer Maschinenbauunternehmen
Lehnen, Marc
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001658265
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2
Markenmanagement bei erklärungsbedürftigen Produkten
Schmidt, Holger J.
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001619543
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3
Investitionsgütermarketing bei Kritische-Masse-Systemen : das Beispiel Telekommunikationssysteme
Speth, Christian
-
2000
Persistent link: https://www.econbiz.de/10001487886
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4
User groups im Systemgeschäft : Ansatzpunkte für das Systemmarketing
Erichsson, Susann K.
-
1994
Persistent link: https://www.econbiz.de/10000886499
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