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~person:"Iyer, Gopalkrishnan R."
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Iyer, Gopalkrishnan R.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
34
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
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La Rocca, Antonella
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LaPlaca, Peter J.
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Sridhar, Shrihari
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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ECONIS (ZBW)
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1
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
2
Sustainability and business-to-business marketing : a framework and implications
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Mehrotra, Anuj
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 330-341
Persistent link: https://www.econbiz.de/10003956199
Saved in:
3
A framework for offshoring marketing processes in business-to-business marketing relationships
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Raajpoot, Nusser A.
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003865358
Saved in:
4
Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
Saved in:
5
Personal selling of high-technology products : the solution-selling imperative
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Evanschitzky, Heiner
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10003784378
Saved in:
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