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isPartOf:"Business relationship management and marketing"
~type_genre:"Fallstudie"
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Business relationship management and marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Field guide to case study research in business-to-business marketing and purchasing
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The journal of business & industrial marketing
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Harvard-Business-Manager : das Wissen der Besten
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Enterprise & society : the international journal of business history
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Harvard business review : HBR
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Marketing von Solutions : innovative Ansätze und Best Practices
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Psychology & marketing
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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AMS - advanced marketing series
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Academy of Management journal : AMJ
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Case studies in Asian management
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Contemporary issues in social media marketing
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Context and semantics for knowledge management : technologies for personal productivity
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Customer-centric marketing strategies : tools for building organizational performance
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Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
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Dissertations from the International Graduate School of Management and Industrial Engineering
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ERIM report series research in management
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Economies et sociétés ; 45,4
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Entwicklungen des Investitionsgütermarketing
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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European journal of marketing : EJM
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Event-Marketing : Trends und Entwicklungen
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Gabler Research / Business-to-Business-Marketing
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Gabler research / Applied Marketing Science / Angewandte Marketingforschung
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Gabler-Edition Wissenschaft / Business-to-Business-Marketing
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Global business and organizational excellence : a review of research & best practices
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Information - Organisation - Produktion
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Innovation through knowledge transfer 2012
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Innovatives Markenmanagement
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International journal of business and emerging markets : IJBEM
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Phenomenon and challenge to management
Kleinaltenkamp, Michael
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Plinke, Wulff
;
Söllner, Albrecht
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2015
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