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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Music industry
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Marketingmanagement
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Ietto, Beatrice
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International journal of internet marketing and advertising : IJIMA
Journal of cultural economics
34
International journal of arts management
23
Information economics and policy : IEP
20
Ökonomie der Musikindustrie
16
www.musikverkaufen.de : die digitale Musikwirtschaft
14
Journal of retailing and consumer services
13
Management decision : MD
13
Musikwirtschaft und Medien : Märkte - Unternehmen - Strategien
13
SpringerLink / Bücher
13
Journal of business research : JBR
12
Working paper / National Bureau of Economic Research, Inc.
12
Creative industries and developing countries : voice, choice and economic growth
11
NBER working paper series
11
Musikwirtschaft und Medien : Märkte, Unternehmen, Strategien
10
NBER Working Paper
10
Institute for Prospective Technological Studies digital economy working paper
9
Marketing theory
9
Journal of economic behavior & organization : JEBO
8
Musikrezeption, Musikdistribution und Musikproduktion : der Wandel des Wertschöpfungsnetzwerks in der Musikwirtschaft
8
International journal of event and festival management
7
International journal of intellectual property management : IJIPM
7
Technological forecasting & social change : an international journal
7
Applied economics letters
6
Arts and the market
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The production and consumption of music in the digital age
6
Business history
5
CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
5
CESifo working papers
5
Discussion paper / Centre for Economic Policy Research
5
Europäische Hochschulschriften / 5
5
Gabler Edition Wissenschaft
5
Industry and innovation
5
Jena economic research papers
5
Journal of marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
Marketing letters : a journal of research in marketing
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
Review of industrial organization : RIO
5
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ECONIS (ZBW)
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1
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice
;
Pascucci, Federica
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
Saved in:
2
Identifying, segmenting and profiling online communicators in an internet music context
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003938229
Saved in:
3
Internet marketing strategies for music companies: understanding the demographics of an emerging customer segment
Callaway, Stephen K.
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 199-221
Persistent link: https://www.econbiz.de/10003977949
Saved in:
4
Understanding the effectiveness of online digital music sampling : an exploratory study
Tu, Yanbin
;
Lu, Min
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 166-193
Persistent link: https://www.econbiz.de/10003877202
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