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~subject:"Glaubwürdigkeit"
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Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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subject_exact:"bannerwerbung"
(129 results)
1
Werbeanzeigen von Versicherungsunternehmen zur Aufklärung über Gesundheitsrisiken
Heideker, Silvia
;
Steul-Fischer, Martina
- In:
Zeitschrift für die gesamte Versicherungswissenschaft …
105
(
2016
)
5
,
pp. 549-561
Persistent link: https://www.econbiz.de/10011666631
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The hand, the bill... or both? : the role of credibility in handbill acceptance
Prendengast, Gerald
;
Wai, King Ting
;
Cheung, Wing Yi
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 128-135
Persistent link: https://www.econbiz.de/10009548149
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