//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bankenmarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Bank marketing
987
Bankmarketing
987
Deutschland
451
Germany
444
Beziehungsmarketing
259
Relationship marketing
259
Bank
256
Theorie
232
Theory
232
Privatkundengeschäft
178
Finanzdienstleistung
177
Financial services
176
Personal banking
153
Electronic Banking
118
Electronic banking
116
Distribution channel
72
Marketing
72
Vertriebsweg
72
Marketingmanagement
69
Marketing management
67
Consumer behaviour
66
Konsumentenverhalten
66
Bankgeschäft
59
Zielgruppe
59
Banking services
58
Target group
53
Bank management
43
Bankmanagement
43
Sparkasse
40
Savings bank
39
Direktmarketing
37
Kundenmanagement
37
USA
37
Cooperative bank
36
Direct marketing
36
Genossenschaftsbank
36
Wettbewerbsstrategie
35
Bankwirtschaft
34
Competitive strategy
34
more ...
less ...
Type of publication
All
Article
26
Book / Working Paper
10
Journal
1
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Lehrbuch
3
Textbook
3
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
2
Case study
1
Fallstudie
1
Hochschulschrift
1
No longer published / No longer aquired
1
Thesis
1
more ...
less ...
Language
All
English
32
German
4
Polish
1
Author
All
Reidenbach, R. Eric
2
Wang, Alex
2
Ahn, Hyeon-hyo
1
Aldana, Carolyn
1
Andrews, Ron
1
Barboza, Gustavo
1
Berry, Leonard L.
1
Binkley, Paula S.
1
Burhouse, Susan
1
Channon, Derek French
1
Cheatham, Gus
1
DeSarbo, Wayne
1
Donnelly, James H.
1
Dow, James P.
1
Duran, Randall E.
1
Dymski, Gary Arthur
1
Ebbes, Peter
1
Foust, Jacque E.
1
Germain, Richard
1
Gewal, Rajdeep
1
Golter, Jay W.
1
Gorton, Gary
1
Grubbs, M. R.
1
Guerrero, Víctor M.
1
Hanks, Lydia
1
Harton, Lynn
1
Heckmann, Annegret
1
Huth, Tobias
1
Hüttinger, Sabine
1
Immaneni, Aravind
1
Katuri, Srinivasa
1
Kilic, Ozcan
1
Kim, Ellen Eun Kyoo
1
Lam, Monica
1
Ledford, Steve
1
Li, Wei
1
Mattila, Anna S.
1
McCombs, Allen
1
Meyer, Anton
1
Miller, Darryl W.
1
more ...
less ...
Institution
All
Fördergesellschaft Marketing an der Universität Augsburg
1
Published in...
All
Journal of financial services marketing : JFSM
6
Bankers' magazine
2
FDIC quarterly
2
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
CRM in financial services : a practical guide to making customer relationship management work
1
Commercial lending review
1
Contributions in economics and economic history
1
Current issues in economics and finance
1
Der Werdegang der Krise : von der Subprime- zur Systemkrise
1
Economic perspectives
1
Europäische Hochschulschriften / 5
1
FDIC banking review
1
Global business and organizational excellence : a review of research & best practices
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of monetary economics
1
Journal of payments strategy & systems
1
Platinium
1
Quantitative marketing and economics : QME
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
1
The service industries journal
1
Web technologies for commerce and services online
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
37
of
37
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Wspólczesna bankowość spółdzielcza
Szela̜gowska, Anna
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009659456
Saved in:
2
Treasury management buying behaviours of small to mid-sized companies
Ledford, Steve
;
Raftery, Don
;
Wheelock, John
- In:
Journal of payments strategy & systems
6
(
2012/13
)
4
,
pp. 368-376
Persistent link: https://www.econbiz.de/10009718090
Saved in:
3
The contextual relevance effect on financial advertising
Wang, Alex
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 50-64
Persistent link: https://www.econbiz.de/10009161435
Saved in:
4
The effects of investment knowledge and visual communications on comprehension of investment disclosures
Wang, Alex
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10009385056
Saved in:
5
Modeling strategic group dynamics : a hidden Markov approach
Ebbes, Peter
;
Gewal, Rajdeep
;
DeSarbo, Wayne
- In:
Quantitative marketing and economics : QME
8
(
2010
)
2
,
pp. 241-274
Persistent link: https://www.econbiz.de/10003977379
Saved in:
6
Extending CRM with mobile messaging : a case study
Duran, Randall E.
- In:
International journal of business innovation and research
4
(
2010
)
1/2
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003953214
Saved in:
7
The impact of company type and corporate social responsibility messaging on consumer perceptions
Mattila, Anna S.
;
Hanks, Lydia
;
Kim, Ellen Eun Kyoo
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
2
,
pp. 126-135
Persistent link: https://www.econbiz.de/10009563155
Saved in:
8
Ethnobanking in the USA : from antidiscrimanation vehicles to transnational entities
Dymski, Gary Arthur
;
Li, Wei
;
Aldana, Carolyn
;
Ahn, …
- In:
International journal of business and globalisation : IJBG
4
(
2010
)
2
,
pp. 163-191
Persistent link: https://www.econbiz.de/10003971802
Saved in:
9
Aggressives Marketing von Banken und Finanzvermitttlern
Huth, Tobias
- In:
Der Werdegang der Krise : von der Subprime- zur Systemkrise
,
(pp. 47-63)
.
2009
Persistent link: https://www.econbiz.de/10003888929
Saved in:
10
Understanding customers' revealed satisfaction preferences : an order probit model for credit unions
Barboza, Gustavo
;
Roth, Kevin
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10003820588
Saved in:
11
Selling in tough times, preparing for good
Miller, Nicholas T.
;
Harton, Lynn
- In:
Commercial lending review
23
(
2008
)
5
,
pp. 3-7
Persistent link: https://www.econbiz.de/10003769906
Saved in:
12
Building assets, building relationships : bank strategies for encouraging lower-income households to save
Miller, Rae-Ann
;
Burhouse, Susan
;
Reynolds, Luke
- In:
FDIC quarterly
2
(
2008
)
1
,
pp. 23-31
Persistent link: https://www.econbiz.de/10003709771
Saved in:
13
Product complexity as a determinant of transaction governance structure : an empirical comparison of web-only and traditional banks
Zhang, Aimao
;
Reichgelt, Han
- In:
Web technologies for commerce and services online
,
(pp. 40-54)
.
2008
Persistent link: https://www.econbiz.de/10003634166
Saved in:
14
An introduction to the FDIC's Small-Dollar Loan Pilot Program
In:
FDIC quarterly
2
(
2008
)
3
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003782292
Saved in:
15
Capital One Banks on Six Sigma for strategy execution and culture transformation
Immaneni, Aravind
;
McCombs, Allen
;
Cheatham, Gus
; …
- In:
Global business and organizational excellence : a …
26
(
2006/07
)
6
,
pp. 43-54
Persistent link: https://www.econbiz.de/10003689209
Saved in:
16
Switching customers from branches to internet: a credit union's journey
Katuri, Srinivasa
;
Lam, Monica
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
3
,
pp. 229-248
Persistent link: https://www.econbiz.de/10003470297
Saved in:
17
An analysis of financial services brand marks
Miller, Darryl W.
;
Foust, Jacque E.
;
Kilic, Ozcan
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10003470339
Saved in:
18
The adoption of web banking at credit unions
Dow, James P.
- In:
The quarterly review of economics and finance : journal …
47
(
2007
)
3
,
pp. 435-448
Persistent link: https://www.econbiz.de/10003510385
Saved in:
19
The evolution of CRM in banking
Stone, Merlin
(
contributor
)
- In:
CRM in financial services : a practical guide to making …
,
(pp. 199-209)
.
2002
Persistent link: https://www.econbiz.de/10001698742
Saved in:
20
In-Store Banking : eine Analyse der Erfahrungen von Banken in den USA und Möglichkeiten der Übertragung auf deutsche Kreditinstitute
Rogowski, Dirk
-
2002
Persistent link: https://www.econbiz.de/10001635020
Saved in:
21
Bank marketing : ... an affiliate of American Bankers Association
Chicago, Ill. : American Bankers Association
-
Nachgewiesen 11.1979 - 33.2001,5
Persistent link: https://www.econbiz.de/10000435349
Saved in:
22
Measuring intervention effects on multiple time series subjected to linear restrictions : a banking example
Guerrero, Víctor M.
- In:
Journal of business & economic statistics : JBES ; a …
16
(
1998
)
4
,
pp. 489-497
Persistent link: https://www.econbiz.de/10001251796
Saved in:
23
Bank branches in supermarkets
Radecki, Lawrence J.
- In:
Current issues in economics and finance
2
(
1996
)
13
Persistent link: https://www.econbiz.de/10001222928
Saved in:
24
Dollars through the doors : a pre-1930 history of bank marketing in America
Germain, Richard
-
1996
Persistent link: https://www.econbiz.de/10013453490
Saved in:
25
First National Bank of Chicago : Markterfolg durch Qualität und Kundenorientierung ; eine Fallgeschichte
Meyer, Anton
;
Hüttinger, Sabine
-
1995
Persistent link: https://www.econbiz.de/10000903508
Saved in:
26
Banks and loan sales : marketing nonmarketable assets
Gorton, Gary
- In:
Journal of monetary economics
35
(
1995
)
3
,
pp. 389-411
Persistent link: https://www.econbiz.de/10001183929
Saved in:
27
Banks and mutual funds
Golter, Jay W.
- In:
FDIC banking review
8
(
1995
)
3
,
pp. 10-20
Persistent link: https://www.econbiz.de/10001195403
Saved in:
28
Clienting für Banker : Kundenservice als strategischer Erfolgsfaktor in Banken
Grubbs, M. R.
-
1995
Persistent link: https://www.econbiz.de/10014023167
Saved in:
29
Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Stern, Barbara B.
- In:
The service industries journal
12
(
1992
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10001122060
Saved in:
30
Marketing strategies for the 1990s [nineteen hundred and nineties]
In:
Bankers' magazine
172
(
1989
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10001060462
Saved in:
31
Marketing financial advisory services : a hands-on guide
Seglin, Jeffrey L.
-
1988
Persistent link: https://www.econbiz.de/10000756628
Saved in:
32
Costs and competition in bank credit cards
Pavel, Christine A.
- In:
Economic perspectives
11
(
1987
)
2
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001022355
Saved in:
33
Bank marketing : a guide to strategic planning
Reidenbach, R. Eric
-
1986
Persistent link: https://www.econbiz.de/10000699343
Saved in:
34
Marketing for bankers
Pezzullo, Mary Ann
-
1986
Persistent link: https://www.econbiz.de/10000699352
Saved in:
35
Bank strategic management and marketing
Channon, Derek French
-
1986
Persistent link: https://www.econbiz.de/10013491074
Saved in:
36
Marketing strategies in banking
In:
Bankers' magazine
168
(
1985
)
4
,
pp. 5-38
Persistent link: https://www.econbiz.de/10001007873
Saved in:
37
Marketing financial services
Donnelly, James H.
-
1985
Persistent link: https://www.econbiz.de/10013541102
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->