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~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~isPartOf:"Journal of financial services marketing : JFSM"
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Schriftenreihe Schwerpunkt Marketing
Journal of financial services marketing : JFSM
Europäische Hochschulschriften / 5
40
Die Bank
39
Handbuch Zielgruppenmanagement
23
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
14
Gabler Edition Wissenschaft
12
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
11
Client centricity : relationship management in banking
11
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
11
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10
Banking and information technology : BIT ; a strategic report for top management
8
55plus Marketing : Zukunftsmarkt Senioren
7
Gabler-Edition Wissenschaft
7
Handbuch Kommunikationsmanagement
7
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
7
Österreichisches Bank-Archiv : ÖBA; Zeitschrift für das gesamte Bank- u. Sparkassen-, Börsen- u. Kreditwesen
7
The international journal of bank marketing : IJBM
6
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
6
Bankszemle : a bankok és a pénzintézetek szakfolyóirata
5
Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
5
Reihe: Financial planning
5
Vertriebssteuerung in der Finanzdienstleistungsindustrie
5
Veröffentlichungen des Lehrstuhls für Allgemeine, Bank- und Versicherungs-Betriebswirtschaftslehre an der Friedrich-Alexander-Universität Erlangen-Nürnberg
5
Banken im Wandel : Direktbanken und Direct Banking
4
Bankenwettbewerb : Positionierung im Privatkundengeschäft : 8. Norddeutscher Bankentag
4
Basler Schriften zum Marketing
4
Berichte aus der Betriebswirtschaft
4
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
4
Hochschulschriften zur Betriebswirtschaftslehre
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of service research : JSR
4
Publikation der Swiss Banking School
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Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement
4
Services marketing quarterly
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Springer eBook Collection / Business and Economics
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The journal of services marketing
4
The service industries journal
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Wertmanagement in Banken : Festschrift zum 65. Geburtstag von Guido Eilenberger
4
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
4
Zeitschrift für das gesamte Genossenschaftswesen : ZfgG
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ECONIS (ZBW)
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1
A model of green bank marketing
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
2
,
pp. 177-186
Persistent link: https://www.econbiz.de/10009681450
Saved in:
2
The contextual relevance effect on financial advertising
Wang, Alex
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 50-64
Persistent link: https://www.econbiz.de/10009161435
Saved in:
3
The effects of investment knowledge and visual communications on comprehension of investment disclosures
Wang, Alex
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10009385056
Saved in:
4
Consumer-generated content and source effects in financial services advertising : an experimental study
Steyn, Peter
;
Wallström, Åsa
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009562577
Saved in:
5
The impact of the internet upon bank marketing
Proença, João F.
;
Martins Silva, Marta
;
Fernandes, Teresa
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
2
,
pp. 160-175
Persistent link: https://www.econbiz.de/10009563153
Saved in:
6
The impact of company type and corporate social responsibility messaging on consumer perceptions
Mattila, Anna S.
;
Hanks, Lydia
;
Kim, Ellen Eun Kyoo
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
2
,
pp. 126-135
Persistent link: https://www.econbiz.de/10009563155
Saved in:
7
Customers' ways of making sense of a financial service relationship through intersubjective mirroring of others
Eriksson, Kent
;
Sönderberg, Inga-Lill
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
2
,
pp. 99-111
Persistent link: https://www.econbiz.de/10009563157
Saved in:
8
Understanding customers' revealed satisfaction preferences : an order probit model for credit unions
Barboza, Gustavo
;
Roth, Kevin
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10003820588
Saved in:
9
The riches of relevance
Noble, Yolanda
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
4
,
pp. 357-363
Persistent link: https://www.econbiz.de/10003820594
Saved in:
10
Special issue: Strategic developments in financial services marketing
Lymperopoulos, Constantine
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003806417
Saved in:
11
Factors that affect consumers' cross-buying intention : a model for financial services
Soureli, Magdalini
;
Lewis, Barbara R.
;
Karantinou, …
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003806426
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12
Price satisfaction and personnel efficiency as antecedents of overall satisfaction from consumer credit products and positive word of mouth
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10003806434
Saved in:
13
Relationship disconnect in retail banking
Durkin, Mark
;
O'Donnell, Aodheen
;
Crowe, Joe
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
4
,
pp. 260-271
Persistent link: https://www.econbiz.de/10003698394
Saved in:
14
Special issue on customer relationship management in banking : reassessing theory and practice
Sarel, Dan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003697745
Saved in:
15
Can superior CRM capabilities improve performance in banking
Coltman, Tim
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 102-114
Persistent link: https://www.econbiz.de/10003697751
Saved in:
16
An approach for the identification of cross-sell and up-sell opportunities using a financial services customer database
Salazar, Maria Teresa
;
Harrison, Tina
;
Ansell, Jake
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10003697760
Saved in:
17
Switching banks : old bank gone but not forgotten
Lees, Gavin
;
Garland, Ron
;
Wright, Malcolm
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10003697774
Saved in:
18
Building customers' affective commitment towards retail banks : the role of CRM in each "moment of truth"
Menon, Kalyani
;
O'Connor, Aidan
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003697778
Saved in:
19
An exploration of call centre agents' CRM software use, customer orientation and job performance in the customer relationship maintenance phase
McNally, Regina C.
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10003697795
Saved in:
20
How similar are frontline bank employees' perceptions of service quality to their customers? : a study of female customers and employees in Turkey
Yavas, Ugur
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
1
,
pp. 30-38
Persistent link: https://www.econbiz.de/10003701666
Saved in:
21
Conceptualising online banking service value
Heinonen, Kristina
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10003701671
Saved in:
22
Switching customers from branches to internet: a credit union's journey
Katuri, Srinivasa
;
Lam, Monica
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
3
,
pp. 229-248
Persistent link: https://www.econbiz.de/10003470297
Saved in:
23
An analysis of financial services brand marks
Miller, Darryl W.
;
Foust, Jacque E.
;
Kilic, Ozcan
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10003470339
Saved in:
24
Bundling in banking - a powerful strategy to increase profits
Koderisch, Martin
;
Wuebker, Georg
;
Baumgarten, Jens
; …
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
3
,
pp. 268-276
Persistent link: https://www.econbiz.de/10003470365
Saved in:
25
Selling banks is the same as selling soap : applying fast-moving consumer goods best marketing practices to the banking industry in Central and Eastern Europe
Pistelak, Petr
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10003458179
Saved in:
26
Strengthening the link between marketing strategy and financial performance
Uzelac, Nikola
;
Sudarević, Tomislav
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
2
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003458297
Saved in:
27
Garantiemanagement : Produkt-, Preis-, Service- und Zufriedenheitsgarantien im Privatkundengeschäft von Kreditinstituten
Sperl, Klaus-Ulrich
-
2000
Persistent link: https://www.econbiz.de/10013427483
Saved in:
28
Markenmanagement bei Kreditinstituten
Maier, Michael
-
1999
Persistent link: https://www.econbiz.de/10013427489
Saved in:
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