//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet"
~subject:"Advertising"
~isPartOf:"Australasian marketing journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet
Advertising
Internet marketing
16
Online-Marketing
16
Consumer behaviour
10
Konsumentenverhalten
10
Social Web
7
Social web
7
Advertising effects
5
Werbewirkung
5
Werbung
5
Viral marketing
4
Virales Marketing
4
Brand management
3
Markenführung
3
Online retailing
3
Online-Handel
3
Advertising effectiveness
2
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Social media
2
Website
2
AFREECATV
1
Advertising avoidance
1
Advertising disclosure
1
Advertising likeability
1
Arbeitsuche
1
Attitudes
1
Australia
1
Australien
1
Befragung
1
Beziehungsmarketing
1
Brand elements
1
Brand name
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Franklin, Drew
1
Grabner-Kräuter, Sonja
1
Hanzaee, Kambiz Heidarzadeh
1
Harrigan, Paul
1
Hartnett, Nicole
1
Kennedy, Rachel
1
Koshksaray, Amir Abedini
1
Lau, Hei Tong
1
Lee, Richard
1
Lockie, Maree
1
Minami, Chieko
1
Oikarinen, Eeva-Liisa
1
Romaniuk, Jenni
1
Soutar, Geoffrey N.
1
Söderlund, Magnus
1
Tagashira, Takumi
1
Waiguny, Martin K. J.
1
Wang, Shasha
1
Weismueller, Jason
1
more ...
less ...
Published in...
All
Australasian marketing journal
International journal of advertising : the review of marketing communications
69
International journal of internet marketing and advertising : IJIMA
55
Journal of business research : JBR
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Journal of marketing communications
42
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of retailing and consumer services
26
Information systems research : ISR
24
Journal of advertising research
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of internet commerce
19
Journal of marketing research : JMR
19
Journal of promotion management : JPM
18
Journal of management information systems : JMIS
16
Electronic commerce research
15
European journal of operational research : EJOR
15
Journal of marketing
14
Marketing letters : a journal of research in marketing
14
International journal of technology marketing : IJTMkt
13
Quantitative marketing and economics : QME
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of current issues and research in advertising
12
Technological forecasting & social change : an international journal
12
Psychology & marketing
11
European journal of marketing : EJM
10
European research studies
10
Handbook of research on effective advertising strategies in the social media age
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of electronic commerce : IJEC
10
International journal of industrial organization
10
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
10
Journal of marketing research
10
Marketing intelligence & planning
10
SpringerLink / Bücher
10
Young consumers : insight and ideas for responsible marketers
10
CESifo working papers
9
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
2
Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
3
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
4
The effects of online and offline information sources on multiple store patronage
Tagashira, Takumi
;
Minami, Chieko
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 116-124
Persistent link: https://www.econbiz.de/10011527534
Saved in:
5
The effects of humour in online recruitment advertising
Oikarinen, Eeva-Liisa
;
Söderlund, Magnus
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011596765
Saved in:
6
The relationship between e-lifestyle and internet advertising avoidance
Koshksaray, Amir Abedini
;
Franklin, Drew
;
Hanzaee, …
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011284759
Saved in:
7
How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews
Lockie, Maree
;
Waiguny, Martin K. J.
;
Grabner-Kräuter, …
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 168-178
Persistent link: https://www.econbiz.de/10011383295
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->