//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Discussion papers / CEPR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet
Internet marketing
110
Online-Marketing
110
Social Web
49
Social web
49
Consumer behaviour
35
Konsumentenverhalten
35
Online retailing
34
Online-Handel
34
Viral marketing
27
Virales Marketing
27
E-commerce
25
Electronic Commerce
25
Advertising effects
23
Werbewirkung
23
Search engine
21
Suchmaschine
21
Digital platform
19
Digitale Plattform
19
social media
19
Advertising
16
Werbung
16
Auction theory
14
Auktionstheorie
14
Preismanagement
13
Pricing strategy
13
Competition
12
Wettbewerb
11
Internet-Auktion
9
Online auction
9
Theorie
8
Theory
8
online reviews
8
Digitalisierung
6
Digitization
6
Product quality
6
Produktqualität
6
USA
6
United States
6
electronic commerce
6
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
14
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Arbeitspapier
4
Working Paper
4
Graue Literatur
3
Non-commercial literature
3
Language
All
English
18
Author
All
Ghose, Anindya
2
Pant, Gautam
2
Ananthakrishnan, Uttara M.
1
Baslandze, Salomé
1
Bhatnagar, Amit
1
Cagé, Julia
1
Chan, Jason
1
Chen, Jianqing
1
Cho, Daegon
1
Choi, Angela Aerry
1
De Vreede, Gert-Jan
1
Djourelova, Milena
1
Durante, Ruben
1
Fan, Wenjuan
1
Ghasemkhani, Hossein
1
Goldfarb, Avi
1
Greenwood, Jeremy
1
Grewal, Rajdeep
1
Han, Sang Pil
1
Hervé, Nicolas
1
Ho, Yi-Chun
1
Ho, Yi-Jen
1
Kannan, Karthik
1
Khern-am-nuai, Warut
1
Kokkodis, Marios
1
Kumar, Subodha
1
Kwark, Young
1
Lappas, Theodoros
1
Li, Beibei
1
Martin, Gregory J.
1
Marto, Ricardo
1
Mazoyer, Béatrice
1
Mojumder, Probal
1
Moon, Jae Yun
1
Moreira, Sara
1
Oh, Wonseok
1
Qiu, Liangfei
1
Raghunathan, Srinivasan
1
Sabnis, Gaurav
1
Sen, Arun
1
more ...
less ...
Published in...
All
Information systems research : ISR
Discussion papers / CEPR
International journal of internet marketing and advertising : IJIMA
15
Journal of business research : JBR
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of management information systems : JMIS
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of internet commerce
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of retailing and consumer services
8
Electronic commerce research
7
European research studies
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
SpringerLink / Bücher
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of business information systems : IJBIS
6
Journal of strategic marketing
6
Marketing letters : a journal of research in marketing
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Electronic markets : the international journal on networked business
5
Information economics and policy : IEP
5
International journal of industrial organization
5
International journal of technology marketing : IJTMkt
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
Australasian marketing journal
4
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of hospitality marketing & management
4
Journal of retailing
4
Marketing intelligence & planning
4
Review of industrial organization : RIO
4
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
18
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The expansion of varieties in the new age of advertising
Baslandze, Salomé
;
Greenwood, Jeremy
;
Marto, Ricardo
; …
-
2023
Persistent link: https://www.econbiz.de/10014368635
Saved in:
2
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
3
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
4
Attention spillovers from news to ADS : evidence from an eye-tracking experiment
Simonov, Andrey
;
Valletti, Tommaso M.
;
Veiga, André
-
2023
Persistent link: https://www.econbiz.de/10014226456
Saved in:
5
Social media and newsroom production decisions
Cagé, Julia
;
Hervé, Nicolas
;
Mazoyer, Béatrice
-
2022
Persistent link: https://www.econbiz.de/10013260019
Saved in:
6
The impact of online competition on local newspapers : evidence from the introduction of craigslist
Djourelova, Milena
;
Durante, Ruben
;
Martin, Gregory J.
-
2021
Persistent link: https://www.econbiz.de/10012511724
Saved in:
7
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
8
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
9
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
10
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
11
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
12
Providing a window of opportunity for converting eStore visitors
Bhatnagar, Amit
;
Sen, Arun
;
Sinha, Atish P.
- In:
Information systems research : ISR
28
(
2017
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10011686224
Saved in:
13
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
14
Web footprints of firms : using online isomorphism for competitor identification
Pant, Gautam
;
Sheng, Olivia R. Liu
- In:
Information systems research : ISR
26
(
2015
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10010514448
Saved in:
15
Cable news wars on the Internet : competition and user-generated content
Sabnis, Gaurav
;
Grewal, Rajdeep
- In:
Information systems research : ISR
26
(
2015
)
2
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011296094
Saved in:
16
Online product reviews : implications for retailers and competing manufacturers
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010355238
Saved in:
17
How is the mobile Internet different? : search costs and local activities
Ghose, Anindya
;
Goldfarb, Avi
;
Han, Sang Pil
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 613-631
Persistent link: https://www.econbiz.de/10010128865
Saved in:
18
Predicting web page status
Pant, Gautam
;
Srinivasan, Padmini
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->