Attention spillovers from news to ADS : evidence from an eye-tracking experiment
Andrey Simonov, Tommaso Valletti and Andre Veiga
| Year of publication: |
04 March 2023
|
|---|---|
| Authors: | Simonov, Andrey ; Valletti, Tommaso M. ; Veiga, André |
| Publisher: |
London : Centre for Economic Policy Research |
| Subject: | Online advertising | Online news | Experiments | Attention | E-commerce | Online-Marketing | Internet marketing | Experiment | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Spillover-Effekt | Spillover effect | Online-Handel | Online retailing | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Internet | Social Web | Social web |
Online Resource
| Extent: | 1 Online-Ressource (circa 91 Seiten) Illustrationen |
|---|---|
| Series: | Discussion papers / CEPR. - London : CEPR, ISSN 2045-6573, ZDB-ID 2001019-9. - Vol. DP17956 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014226456