Attention spillovers from news to ADS : evidence from an eye-tracking experiment
Year of publication: |
04 March 2023
|
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Authors: | Simonov, Andrey ; Valletti, Tommaso M. ; Veiga, André |
Publisher: |
London : Centre for Economic Policy Research |
Subject: | Online advertising | Online news | Experiments | Attention | E-commerce | Online-Marketing | Internet marketing | Experiment | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Spillover-Effekt | Spillover effect | Online-Handel | Online retailing | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Internet | Social Web | Social web |
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