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subject:"Virales Marketing"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Banner advertising"
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Virales Marketing
Internet marketing
50
Online-Marketing
50
Consumer behaviour
20
Konsumentenverhalten
20
Social Web
18
Social web
18
Advertising effects
16
Werbewirkung
16
Viral marketing
14
Advertising
10
Werbung
10
Brand management
9
Markenführung
9
Target group
5
Zielgruppe
5
social media
5
Beziehungsmarketing
4
Brand image
4
Emotion
4
Markenimage
4
Qualitative Methode
4
Qualitative method
4
Relationship marketing
4
Social network
4
Soziales Netzwerk
4
USA
4
United States
4
Brand
3
Markenartikel
3
Online retailing
3
Online-Handel
3
Website
3
Bibliometrics
2
Bibliometrie
2
Comparison
2
Computerspiel
2
Content analysis
2
Customer satisfaction
2
E-commerce
2
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11
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14
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14
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English
14
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Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
Anlamlier, Eda
1
Ballestar, María Teresa
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Boon, Edward
1
Bose Godbole, Mousumi
1
Breazeale, Michael
1
Buyova, Daniela
1
Caplliure, Eva-María
1
Cervera-Taulet, Amparo
1
De Angelis, Matteo
1
Esmark Jones, Carol L.
1
Filieri, Raffaele
1
Folse, Judith Anne Garretson
1
Gonc̦alves, Helena Martins
1
Gough, Brendan
1
Hall, Matthew
1
King, Karen Whitehill
1
Li, Chunyu
1
Martins, Telma Gomes
1
Miquel, María-José
1
Nikolinakou, Angeliki
1
Porter, McDowell
1
Pozharliev, Rumen
1
Reynolds, Kristy E.
1
Rossi, Dario
1
Sainz, Jorge
1
Sanz Blas, Silvia
1
Seymour-Smith, Sarah
1
Silva, Graça Miranda
1
Spaid, Brian I.
1
Stevens, Jennifer L.
1
Torrent-Sellens, Joan
1
Ulu, Sevincgul
1
Wu, Philip Fei
1
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Psychology & marketing
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
27
Information systems research : ISR
26
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
International journal of consumer studies
10
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
Journal of consumer marketing
8
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ECONIS (ZBW)
14
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
3
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
4
Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.
;
Stevens, Jennifer L.
; …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
Saved in:
5
Motivations for posting online reviews in the hotel industry
Gonc̦alves, Helena Martins
;
Silva, Graça Miranda
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 807-817
Persistent link: https://www.econbiz.de/10011970111
Saved in:
6
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
7
Social networks on cashback websites
Ballestar, María Teresa
;
Sainz, Jorge
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1039-1045
Persistent link: https://www.econbiz.de/10011627261
Saved in:
8
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Saved in:
9
Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Buyova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1054-1061
Persistent link: https://www.econbiz.de/10011627270
Saved in:
10
Online review helpfulness : role of qualitative factors
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10011602994
Saved in:
11
The effects of negatively valenced emotional expressions in online reviews on the reviewer, the review, and the product
Folse, Judith Anne Garretson
;
Porter, McDowell
;
Bose …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 747-760
Persistent link: https://www.econbiz.de/10011576865
Saved in:
12
A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
Saved in:
13
In search of negativity bias : an empirical study of perceived helpfulness of online reviews
Wu, Philip Fei
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 971-984
Persistent link: https://www.econbiz.de/10010206834
Saved in:
14
Stake management in men's online cosmetics testimonials
Hall, Matthew
;
Gough, Brendan
;
Seymour-Smith, Sarah
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10009728507
Saved in:
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