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subject:"Virales Marketing"
~isPartOf:"Psychology & marketing"
~subject:"Customer satisfaction"
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Virales Marketing
Customer satisfaction
Internet marketing
54
Online-Marketing
54
Consumer behaviour
23
Konsumentenverhalten
23
Social Web
21
Social web
21
Advertising effects
17
Werbewirkung
17
Viral marketing
14
Advertising
12
Werbung
12
Brand management
10
Markenführung
10
social media
6
Beziehungsmarketing
5
Brand image
5
Emotion
5
Markenimage
5
Relationship marketing
5
Target group
5
Zielgruppe
5
Brand
4
Markenartikel
4
Qualitative Methode
4
Qualitative method
4
Social network
4
Soziales Netzwerk
4
USA
4
United States
4
Computerspiel
3
Online retailing
3
Online-Handel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Video game
3
Website
3
Bibliometrics
2
Bibliometrie
2
Comparison
2
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Article
16
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16
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16
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English
16
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Anlamlier, Eda
2
Acikgoz, Fulya
1
Agnihotri, Arpita
1
Alguezaui, Salma
1
Ballestar, María Teresa
1
Berezan, Orie
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Boon, Edward
1
Bose Godbole, Mousumi
1
Breazeale, Michael
1
Bui, M̃y
1
Buyova, Daniela
1
Caplliure, Eva-María
1
Cervera-Taulet, Amparo
1
De Angelis, Matteo
1
Esmark Jones, Carol L.
1
Filieri, Raffaele
1
Folse, Judith Anne Garretson
1
Gonc̦alves, Helena Martins
1
Gough, Brendan
1
Haggerty, Nicole
1
Hall, Matthew
1
Honora, Andreawan
1
King, Karen Whitehill
1
Krishen, Anjala S.
1
Li, Chunyu
1
Martins, Telma Gomes
1
Miquel, María-José
1
Nikolinakou, Angeliki
1
Porter, McDowell
1
Pozharliev, Rumen
1
Reynolds, Kristy E.
1
Rossi, Dario
1
Sainz, Jorge
1
Sanz Blas, Silvia
1
Seymour-Smith, Sarah
1
Silva, Graça Miranda
1
Spaid, Brian I.
1
Stevens, Jennifer L.
1
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Psychology & marketing
Journal of business research : JBR
81
Journal of retailing and consumer services
62
International journal of hospitality management
50
International journal of internet marketing and advertising : IJIMA
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of marketing communications
32
Tourism management : research, policies, practice
28
Information systems research : ISR
27
Electronic commerce research
24
Journal of internet commerce
23
International journal of contemporary hospitality management
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of hospitality marketing & management
21
Journal of management information systems : JMIS
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
18
Journal of travel and tourism marketing
16
Journal of advertising research
15
Journal of marketing
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of promotion management : innovations in planning and applied research
14
The journal of product & brand management
14
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of technology marketing : IJTMkt
12
Business horizons
11
International journal of consumer studies
11
International journal of electronic commerce : IJEC
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Asia Pacific journal of marketing and logistics
10
Cogent business & management
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
International journal of business information systems : IJBIS
10
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ECONIS (ZBW)
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
3
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
4
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
5
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
6
Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.
;
Stevens, Jennifer L.
; …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
Saved in:
7
Motivations for posting online reviews in the hotel industry
Gonc̦alves, Helena Martins
;
Silva, Graça Miranda
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 807-817
Persistent link: https://www.econbiz.de/10011970111
Saved in:
8
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
9
Social networks on cashback websites
Ballestar, María Teresa
;
Sainz, Jorge
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1039-1045
Persistent link: https://www.econbiz.de/10011627261
Saved in:
10
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Saved in:
11
Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Buyova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1054-1061
Persistent link: https://www.econbiz.de/10011627270
Saved in:
12
Online review helpfulness : role of qualitative factors
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10011602994
Saved in:
13
The effects of negatively valenced emotional expressions in online reviews on the reviewer, the review, and the product
Folse, Judith Anne Garretson
;
Porter, McDowell
;
Bose …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 747-760
Persistent link: https://www.econbiz.de/10011576865
Saved in:
14
A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
Saved in:
15
In search of negativity bias : an empirical study of perceived helpfulness of online reviews
Wu, Philip Fei
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 971-984
Persistent link: https://www.econbiz.de/10010206834
Saved in:
16
Stake management in men's online cosmetics testimonials
Hall, Matthew
;
Gough, Brendan
;
Seymour-Smith, Sarah
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10009728507
Saved in:
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