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type_genre:"Reprint"
~type_genre:"Bibliography included"
~subject:"Marketing management"
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The evolution of integrated marketing communications : the customer-driven marketplace
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
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2022
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3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
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Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
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2011
Persistent link: https://www.econbiz.de/10009232925
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