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Social customer relationship management : managing benefits and risks of companies' social media engagement
Huber, Johannes
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2015
Persistent link: https://www.econbiz.de/10011581143
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2
Unintended consequences in the evolution of affiliate marketing networks : a complexity approach
Mariussen, Anastasia
;
Daniele, Roberto
;
Bowie, David
- In:
Advances in service network analysis
,
(pp. 127-142)
.
2012
Persistent link: https://www.econbiz.de/10009311427
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3
Behavioral studies on technology acceptance and bounded rationality
Brecht, Franziska
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2012
Persistent link: https://www.econbiz.de/10009690171
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4
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
5
Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities
Krishnamurthy, Sandeep
-
2009
Persistent link: https://www.econbiz.de/10003837008
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6
Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
7
The Internet and international marketing
Hamill, James
-
2008
Persistent link: https://www.econbiz.de/10003657507
Saved in:
8
E-commerce for consumables in the life science industry
Neumann, Sandra Brigitte
-
2002
Persistent link: https://www.econbiz.de/10001747030
Saved in:
9
Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris
-
1969
Persistent link: https://www.econbiz.de/10002004965
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