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subject:"Viral marketing"
~subject:"Werbewirkung"
~person:"Hudders, Liselot"
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Viral marketing
Werbewirkung
Internet marketing
13
Online-Marketing
13
Advertising
8
Werbung
8
Advertising effects
7
Social Web
6
Social web
6
Children
5
Consumer behaviour
5
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Konsumentenverhalten
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Target group
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Influencer marketing
4
Brand management
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Jugendliche
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Markenführung
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Youth
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Advertising literacy
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Instagram
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Television advertising
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Unternehmenspublizität
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Virales Marketing
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Visual perception
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children
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influencer marketing
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Hudders, Liselot
Wilbur, Kenneth C.
18
Tucker, Catherine
15
Jerath, Kinshuk
13
Sayedi, Amin
13
Pelsmacker, Patrick de
12
Dwivedi, Yogesh Kumar
11
Law, Chun Hung Roberts
11
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bigné Alcañiz, J. Enrique
9
Skiera, Bernd
9
Bellman, Steven
8
D'Annunzio, Anna
8
Dens, Nathalie
8
Duan, Wenjing
8
Johnson, Garrett A.
8
Katona, Zsolt
8
Narayanan, Sridhar
8
Pauwels, Koen
8
Penta, Antonio
8
Smith, Katherine Taken
8
Sreejesh, S.
8
Tan, Yong
8
Tucker, Catherine E.
8
Zhu, Yi
8
Bart, Yakov
7
Choi, Yung Kyun
7
Fan, Weiguo
7
Fesenmaier, Daniel R.
7
Filieri, Raffaele
7
Fogel, Joshua
7
Lambrecht, Anja
7
Loureiro, Sandra Maria Correia
7
Moe, Wendy W.
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
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International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Nonprofit and voluntary sector quarterly
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
3
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
4
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
5
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
6
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
7
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
8
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
9
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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