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~type_genre:"Conference paper"
~type_genre:"Article in journal"
~person:"Kumar, Deepak S."
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Kumar, Deepak S.
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Influences of "appscape" on mobile app adoption and m-loyalty
Kumar, Deepak S.
;
Purani, Keyoor
;
Viswanathan, Shyam A.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 132-141
Persistent link: https://www.econbiz.de/10011929917
Saved in:
2
Visual service scape aesthetics and consumer response : a holistic model
Kumar, Deepak S.
;
Purani, Keyoor
;
Sahadev, Sunil
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 556-573
Persistent link: https://www.econbiz.de/10011801591
Saved in:
3
Conceptualising visual servicescape aesthetics : an application of environmental psychology
Kumar, Deepak S.
;
Purani, Keyoor
;
Sahadev, Sunil
- In:
The marketing review
13
(
2013
)
4
,
pp. 347-376
Persistent link: https://www.econbiz.de/10010346379
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