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subject:"Brand image"
~person:"Cilingir, Zuhal"
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Brand image
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Cilingir, Zuhal
Groenen, Patrick J. F.
3
Kagie, Martijn
3
Elste, Rainer
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Hennig-Thurau, Thorsten
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Ku, Hsuan-Hsuan
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Shin, Hyun-Sin
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Wezel, Michiel van
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Alba, Joseph W.
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Albari, Albari
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Allan, David
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Allman, Helena F.
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Atwal, Glyn
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Bao, Zhuolan
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Basfirinci, Cigdem
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Berry, Christopher
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Bhuian, Shahid Nakib
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Bryson, Douglas
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Capelli, Sonia
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Journal of international consumer marketing
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The impact of consumer ethnocentrism, product involvement, and product knowledge on country of origin effects : an empirical analysis on Turkish consumers' product evaluation
Cilingir, Zuhal
;
Basfirinci, Cigdem
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 284-310
Persistent link: https://www.econbiz.de/10010400571
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