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subject:"United States"
~isPartOf:"Cross-cultural buyer behavior"
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Cross-cultural buyer behavior
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Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond
;
Capella, Michael L.
;
Kozup, John C.
- In:
Cross-cultural buyer behavior
,
(pp. 9-30)
.
2007
Persistent link: https://www.econbiz.de/10003478095
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