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subject:"Markenarchitektur"
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Search: subject_exact:"Behavioral branding"
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Markenarchitektur
Internal branding
158
Interne Markenführung
158
Brand management
32
Markenführung
32
Markenimage
30
Brand image
28
Deutschland
21
Germany
21
Markenpolitik
20
Corporate reputation
19
Firmenimage
19
Leadership
18
Personalführung
18
Personalmarketing
18
Unternehmenskultur
18
Corporate culture
17
HR marketing
17
Arbeitsverhalten
15
Work behaviour
15
Internal communication
13
Interne Kommunikation
13
Brand equity
10
Markenwert
10
Human Resource Management
9
Internes Marketing
9
Mitarbeiter
9
Personalmanagement
9
Employee retention
8
Mitarbeiterbindung
8
Beziehungsmarketing
7
International marketing
7
Internationales Marketing
7
Relationship marketing
7
B-to-B-Marketing
6
Brand architecture
6
Business-to-business marketing
6
Verhalten
6
Automotive industry
5
Consumer behaviour
5
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English
6
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Anisimova, Tatiana
1
Chang, Aihwa
1
Chiang, Hsu-hsin
1
Chun, Rosa
1
Davies, Gary
1
González del Valle Brena, Almudena
1
Han, Tzu-shian
1
Lindgreen, Adam
1
Mavondo, Felix T.
1
Rodríguez-Cánovas, Belén
1
Stuart, Helen
1
Vallaster, Christine
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European journal of marketing : EJM
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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1
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
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2
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
3
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
4
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
5
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
6
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
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