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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
41
International journal of hospitality management
36
Journal of travel and tourism marketing
28
Journal of business research : JBR
25
Cogent business & management
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Journal of business ethics : JOBE
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Technological forecasting & social change : an international journal
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International journal of consumer studies
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Asia Pacific journal of marketing and logistics
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International entrepreneurship and management journal
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Journal of air transport management
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Tourism management : research, policies, practice
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Journal of Islamic marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality and tourism insights
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International journal of contemporary hospitality management
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Entrepreneurship, theory and practice : ET & P
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Journal of Asian finance, economics and business : JAFEB
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NBER working paper series
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Journal of consumer behaviour : an international research review
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International journal of entrepreneurship and small business
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Journal of enterprising culture
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Journal of fashion marketing and management
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The service industries journal
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Tourism management perspectives : TMP
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Working paper / National Bureau of Economic Research, Inc.
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International Journal of Energy Economics and Policy : IJEEP
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International journal of business and globalisation : IJBG
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International journal of entrepreneurial behaviour & research
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Journal of global marketing
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Journal of marketing theory and practice
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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1
The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan
;
Besharat, Ali
;
Varki, Sajeev
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
Saved in:
2
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
3
A short 8-item scale for measuring consumers' local-global identity
Tu, Lingjiang
;
Khare, Adwait
;
Zhang, Yinlong
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 35-42
Persistent link: https://www.econbiz.de/10009552150
Saved in:
4
Why consumers do (not) like global brands : the role of globalization attitude, GCO and global brand origin
Riefler, Petra
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10009552153
Saved in:
5
Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona
;
Grappi, Silvia
;
Dalli, Daniele
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
Saved in:
6
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Saved in:
7
Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van
;
Pieters, Rik
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 246-255
Persistent link: https://www.econbiz.de/10009613720
Saved in:
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