The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Ryan Langan, Ali Besharat, Sajeev Varki
| Year of publication: |
June 2017
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|---|---|
| Authors: | Langan, Ryan ; Besharat, Ali ; Varki, Sajeev |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 414-429
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| Subject: | Verbrauchereinstellung | Consumer attitudes | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Empirische Methode | Empirical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.10.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734880