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~person:"Souiden, Nizar"
~person:"Rizomyliotis, Ioannis"
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Souiden, Nizar
Rizomyliotis, Ioannis
Han, Heesup
11
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7
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7
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On the determinants of online short videos' effectiveness relative to parents' attitudes, behavioural intentions and consideration of alternatives
Konstantoulaki, Kleopatra
;
Rizomyliotis, Ioannis
; …
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10013447850
Saved in:
2
Social media engagement and the determinants of behavioural intentions of university online programme selection : the moderating role of mindfulness
Konstantoulaki, Kleopatra
;
Rizomyliotis, Ioannis
;
Cao, Yifei
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 457-469
Persistent link: https://www.econbiz.de/10013384918
Saved in:
3
Reassessing the effect of colour on attitude and behavioural intentions in promotional activities : the moderating role of mood and involvement
Rizomyliotis, Ioannis
;
Konstantoulaki, Kleopatra
; …
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 204-215
Persistent link: https://www.econbiz.de/10011954209
Saved in:
4
Determinants of physicians' purchase intention for innovative services : integrating professional characteristics with technology acceptance model and theory of planned behaviour
Kostopoulos, Giannis
;
Rizomyliotis, Ioannis
; …
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011309430
Saved in:
5
Consumer attitudes and purchase intentions toward Islamic banks : the influence of religiosity
Souiden, Nizar
;
Rani, Marzouki
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
2
,
pp. 143-161
Persistent link: https://www.econbiz.de/10011326062
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